{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of luxury brand names drive direct exposure via social networks advertising, celebrity collaborations and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary items haven't changed a lot in years; it does not have TikTok, and doesn't give celebritie